currently represents three quarters of all internet traffic, and that number is
projected to soar in the coming years. If your are marketer or business
owner, there are a number of ways that you can benefit from using video in you
But How to Create Sales Videos
That Convert ?
Here you will have the formula to take your sales to the next level with video.
Our video sales letter formula
has nine key sections.
- 1- Grabb Attention : Open With a Shocking Statement.
Your opening should shock or surprise viewers. You want to grab their attention and hint at what’s to come.
- 2- State or Highlight the issue or problem.
What problem does your audience face that your service or product solves? Highlight the issue here and use any facts, stats, or quotes to drive it home.
- 3- Agitate the Problem : Speak to the audience on an emotional level.
Really drive home the importance of the problem or issue. Focus on the pain point, and relate to your audience by sharing an emotional story and detailing your personal experience with the problem.
- 4- Gently introduce your solution.
This shouldn’t be a hard sell. You want to show people you can help, without pushing too much.
- 5- Establish credibility : Why They Should Listen To You
Position yourself as a trustworthy authority. You can mention your
credentials here, but try to avoid looking like you’re bragging.
You can’t expect your viewers to simply take your word for it that your
product works, you need to demonstrate it. You can do this with customer
testimonials, statistics, before and after pictures — anything that will
convince your audience.
Here’s where you list off the most important things they get from your
product / service / software. Make sure you include not only features, but
benefits as well so they see the real payoff of taking you up on your offer.
- 8- Call to action.
- You’ve laid out the problem, introduced the solution, and provided proof — what do you want your viewers to do next? This is where you make your call to action. You can also incentivize or create scarcity. Bonuses, discounts, limited availability, or a limited time offer can all help convince buyers to act now.
- 9- Summarize.
- Close by summarizing the benefits of your product or service, and reinforce the reasons viewers should buy now. You want to briefly reiterate the action you want them to take, and why, where, and how to do it.
After applying this nine steps to the
script of your sales video, you may need good software to make it easy.
If this is your case and you are looking for a simple and easy to use software to create your sales video, click on the link below to discover the best tool we believe for creating sales videos quickly.
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